The founder of Virtuous Ventures; Jaylen Powers, was inspired to create this brand in honor and memory of his mother Latoya. She instilled in him the value of following his dreams and constantly reminded him he could do anything he put his mind to. Growing up he watched her strive for greatness and achieve her goals through this philosophy. Moved by her wisdom, Jaylen wanted to create something that would inspire others to have faith in their dreams and have a sense of knowing that with the right attitude and mindset anything is possible.